Our partnership with Waitrose Duchy Organic
Since 2009, Waitrose has contributed £50 million to King Charles III Charitable Fund from the global sales of Waitrose Duchy Organic products, supporting good causes across the UK and in more than 20 countries internationally.
£50m
1,000+
400,000+
Working with Waitrose
Our partnership with Waitrose has enabled King Charles III Charitable Fund to support over 1,000 good causes, awarding grants to a wide range of initiatives, both in the UK and globally. Funds have supported projects protecting British landscapes, providing opportunities for young people to thrive and supporting vital humanitarian concerns globally. Each year, royalty income from sales of Waitrose Duchy Organic products help us to improve the lives of more than 400,000 people.
The Waitrose Duchy Organic brand is the UK’s largest own-label organic food and drink brand with a range of over 250 products. The brand exemplifies great tasting food sourced from farms using sustainable methods to support soil health, boost biodiversity and improve animal welfare. Every product is made and sourced by people who genuinely care about food. From meats to marmalade, all ingredients adhere to strict organic standards.
It’s simple – good farming, making good food and supporting good causes. Below, learn more about some of Waitrose Duchy Organic’s farmers and producers, as well as the good causes being supported.
The Origins of the Brand
The story so far
Duchy Originals was founded by King Charles III when he was Prince of Wales.
First product, oaten biscuit produced with organic oats and wheat from Home Farm.
Waitrose stocks Duchy Originals oaten biscuits celebrating British provenance.
Duchy Originals records £14m annual sales and supports good causes.
Duchy Originals supports farmers impacted by Foot and Mouth outbreak.
More than £1.5m donated to good causes through the Prince’s Charities Foundation.
Duchy Originals becomes an exclusive Waitrose brand. A proud moment for all.
Waitrose Duchy Organic celebrates 21st anniversary at Clarence House.
Waitrose Duchy Organic trials non-plastic packaging made from tomato leaves.
The King visits Waitrose Innovation Studio in Bracknell and learns more about their work.
£40m raised and 4 decades of KCCF’s impact celebrated at a Royal reception.
Ownership of the Duchy Organic brand transfers to Waitrose.
Relaunch of the brand, with a fresh new look, feel and lower impact packaging.
When you buy Duchy Organic you’re supporting the environment, education and humanitarian causes. Each year, sales from the brand contribute an estimated £3 million to KCCF, with over £50 million raised so far.
We are immensely grateful to Waitrose for their enduring support to the Duchy Organic brand which continues to reflect His Majesty The King’s long-standing commitment to creating a better future for people and planet. And of course, we’d like to thank Duchy Organic customers, too.