Meet the fruit grower

Nichol Farm near Teynham was founded in the 1920s by Nick Moor’s grandfather, gaining full organic certification in 1999. When Nick took up the farm, they grew 26 varieties of apple; now, they focus on three: Discovery and the two key Waitrose Duchy Organic crops, Gala and Spartan.

The organic approach, with its lack of pesticides, means the Kentish grower must battle adversaries including codling moths, which are tackled with lockets of pheromones – “It’s like Coco Chanel for moths,” says Nick.

After that, nature and Kent’s sunny climate are left to do their work before the fruit is hand-harvested in late summer. Nick has stepped back from the hands-on element of the harvest now, but can still be seen ambling the fruit-laden corridors daily, seeking blight.